American Family Insurance Launches 'Ask Russell' Football App
- by Amy Corr @MediaPostOTL, September 11, 2013
Random App of the
week: American Family Insurance created the "Ask Russell" app, a voice-activated app that lets users “chat” with pro football player Russell Wilson. “Ask
Russell” is powered by the Google Voice Search API. Similar to Apple’s Siri, users ask questions into their mobile devices -- but instead of sending a voice response back, “Ask
Russell” features close to 50 video clips. The app follows a “choose-your-own-adventure” structure, enabling fans to select hundreds of possibilities, including some Easter eggs. The
app, created by Ogilvy Chicago, is available for free in the App Store or Google Play.
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