BIZ DEV: Chobani Names Droga5 and Weber Shandwick As Creative, PR Agencies

Following a review, Chobani yogurt named Droga5 as its creative and marketing agency and tapped Weber Shandwick to handle public relations and social engagement strategy. Boathouse previously served as lead creative agency but did not participate in the review, which began earlier this summer. “Few brands across any category, have achieved so much, so fast and without compromise. It's little wonder this was the industry pitch of the year,” said David Droga, founder and creative chairman of Droga5.
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