Columbus-based Resource was named agency of record for Sun Products’ Wisk laundry detergent and digital agency of record for all and Snuggle brands, following a review.
As AOR for Wisk,
Resource will be responsible for marketing efforts across all platforms. In addition, the agency will oversee all and Snuggle’s digital marketing duties, including social media efforts. Work
will be handled out of the agency’s Chicago office. “Digital will play an increasingly large role in all of our marketing efforts going forward, so we sought out the best to provide
creative, innovative and consumer-focused expertise to lead our portfolio of brands into the future,” said Ed Vlacich, EVP National Brands, Sun Products. Resource will serve as the first-ever
digital agency of record for both the all and Snuggle brands. There wasn't a dedicated AOR for Wisk, but the company worked with various agencies on a project basis, most recently Union, an MDC