Ferrero has consolidated its global media planning and buying accounts with Omnicom Group, following a review. The shift takes effect in 2014. The group will then take charge of work in Australia,
Russia, the U.K. and U.S. Ferrero’s most notable brands include Nutella, Ferrero Rocher, Tic Tac, Mon Chéri, Kinder Chocolate and Raffaello. The company spent $59 million in measured
media in 2012 and $26 million between January and June of 2013, per Kantar Media.
