BIZ DEV: Comcast Conducts $1 B-plus Media Review

Just two years after its last one, Comcast NBCU is conducting another media agency review according to sources. The media giant spends more than $1 billion annually on ads. Sources said the review is procurement driven and that pitches are being scheduled for the week before Christmas. The business is currently split between Publicis Groupe’s Starcom, MediaVest and WPP’s Maxus.
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