Papa Murphy's Shows The Scary Side Of Trick-Or-Treating

by Amy Corr @MediaPostOTL, October 23, 2013

Never go grocery shopping on an empty stomach, and never let your kids go trick-or-treating without eating dinner first. The result can be horrific. Papa Murphy’s launched a cute Halloween-themed TV spot that begins in color, following adorable kids collecting candy on Halloween. Soon the spot takes a dark turn, running in black and white, as children are shown fighting over candy, having temper tantrums and crying profusely. “Never trick-or-treat on an empty stomach” closes the ad, promoting the brand’s Jack-o-lantern-shaped Halloween pizza. See it here, created by Wong, Doody, Crandall, Wiener.

ad campaign, creative, tv

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