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Is RTB Ending Mobile Performance Advertising?

VentureBeat this week posted an article saying that real-time bidding (RTB) is ending the "golden days" of mobile performance advertising.

The article reads: "
With consolidation fueled by a movement away from performance-based advertising and toward real-time bidding (RTB), the golden days of of performance-based or Cost-Per-Install (CPI) advertising is nearing its end."

Read the full article at VentureBeat.

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