a TV campaign for Halloween starring a mother who loves Halloween almost as much as Claire Dunphy from “Modern Family.” When children trick-or-treat at this mom’s house, she drops
from the ceiling dressed as a spider, dispensing candy to wide-eyed kids. She is known as the “Lives-for-Halloween Mom” and she buys all her Halloween candy at Walmart, meaning she
doesn’t skimp on the treats. See it here
. Mom also has a Twitter handle, @Halloween_Mom,
she tweets tips and tricks for fellow Halloween lovers. JWT Canada
created the campaign.