• by Amy Corr  @MediaPostOTL, November 6, 2013

ARIA Resort & Casino in Las Vegas has named Eleven Inc. as agency of record, following a review. ARIA opened in 2009 as the centerpiece of CityCenter, a joint venture between MGM Resorts International and Infinity World Development Corp. SK+G previously handled the account. Eleven will handle all integrated brand, food and beverage, casino and convention lines of business. Work will include television, online, digital, print, OOH, mobile, social, design and on-property elements. “The work that will launch in January 2014 will reintroduce ARIA to Las Vegas luxury travelers by leveraging the many guest experiences that make us unique and special,” said Carl Cohen, Vice President of Marketing for the CityCenter campus. This marks the third major client win for Eleven, having recently been named agency of record for Dignity Health and TaylorMade Golf Company. ARIA Resort & Casino spent $2.4 million in measured media between January and June of 2013, per Kantar Media.