Well, if this ad doesn’t put a
new bounce on Thursday’s holiday-themed ad
, I don’t
know what will. To recap, the NBA launched a holiday-themed ad last week where a handful of players shot basketballs into nets with sleigh bells attached, the end result being a cute version of
"Jingle Bells." In Kmart
’s “Show Your Joe,” a group of tuxedo-clad men – from the waist up – prepare to ring bells in a rhythmic fashion. The bells are scrapped,
the table is removed, and what are left are men in their boxers, Joe Boxers, moving their balls in a rhythmic fashion to create a spirited rendition of Jingle Bells, or Jingle Balls, because this
video just writes itself. See it here.
Add this to the brand’s recent “Evil
” and “Kids Talk
” videos and Kmart is on fire with its holiday ads. DraftFCBChicago
created the campaign.