Publicis Groupe In Talks To Buy Walker Media Stake

Publicis Groupe confirmed today that it is talking to M&C Saatchi about acquiring a majority stake in its media agency Walker Media.

According to press reports the plan would be to combine Walker, which operates in the UK with ZenithOptimedia. The idea is to use ZO’s global scale to help Walker better serve clients that need planning and buying services outside the UK.

Walker is valued at about $75 million, according to the Financial Times.

Publicis Groupe issued a statement confirming that “it is in discussions with M&C Saatchi in relation to Walker Media which may involve the purchase of a significant part of that business.” But the holding company added that “there can be no certainty that an agreement will be reached and a further announcement will be made in due course.”

Walker was founded in 1998 with M&C Saatchi as a 50% partner. Saatchi now owns 90% of the company.

Walker clients include Marks & Spenser, Boots and KFC. 



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