• by Amy Corr  @MediaPostOTL, November 27, 2013

Pepcid launched a Thanksgiving-themed ad campaign illustrating the potential downside to Turkey Day: heartburn, or, as I like to refer to it, agita. The TV spot features The Burns family, a quirky family with a fiery last name and equally fiery stomachs whom Pepcid introduced to viewers earlier this fall. Sadly, this family uses Tums to treat their recurring heartburn – how about getting Mom some cooking lessons for Christmas? – except for Randy, the son who takes Pepcid Complete and can stomach his mother’s cooking, sans heartburn. “The Burns Family Thanksgiving” shows the family gathered around the TV, eating dinner and sharing what they are thankful for. Dad’s heartburn only came back twice, while Randy’s never re-emerged, because he took Pepcid. See it here. I love the actor who plays the dad in these ads; he also plays the goofy father in the Hopper ads from DISH. JWT New York created the campaign.