Jeff Stevens explains how marketers should categorize landing page changes in two categories to focus on creative alignment with ad text and search content, and driving for conversions. When
thinking about text and content, remind consumers about time-sensitive promotions such as holiday or year-end deals. Be sure to keep the navigation path to conversion easy and clean. He also reminds
marketers to use seasonal color themes and enable social sharing, and to not forget about mobile-optimized sites. Read the article
here.
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