• by Amy Corr  @MediaPostOTL, December 19, 2013

Havas Worldwide New York, previously known as Euro RSCG Worldwide, was named creative agency of record for Liberty Mutual, following a review. Hill Holiday previously handled the account. The agency will handle creative duties for the brand, developing integrated communications strategies and content for Liberty Mutual and its U.S. Personal Lines insurance business.  New work will launch in 2014. The account win is one of the agency’s largest scores of the year, having also won work for Abilify, Novartis, Tuesday’s Children, Danone, Covance, DISH, Green Mountain Coffee, Jenny Craig and Audemars Piguet. Liberty Mutual spent $158 million on measured media in 2012 and $132 million between January and September of 2013, according to Kantar Media.