BIZ DEV: Havas Worldwide Dusseldorf Wins Berlitz Account

Havas Worldwide Dusseldorf was named agency of record for Berlitz, a 135-year-old language education company, following a four-agency pitch. The 2014 campaign includes print, online and direct marketing, targeting both consumers and businesses. With this campaign, Berlitz aims to grow its business and expand its customer base. Berlitz instructs private adult and young customers as well as corporate clients. In Germany alone, there are more than 50 Berlitz locations. The company spent $1.1 million on measured media between January and September of 2013, according to Kantar Media.

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