• by Amy Corr  @MediaPostOTL, January 7, 2014

Heineken didn’t need a fancy experiment to determine that a nightclub DJ can drastically affect the number of drinks sold nightly. A good DJ means more dancing and less drinking, which is a good thing when you’re trying to encourage responsible drinking to clubgoers. “Dance More, Drink Slow” is a great campaign to illustrate this fact. Heineken teamed up with DJ Armin Van Buuren to create the global campaign that aims to make moderate drinking and staying in control acts that clubgoers should adhere to while out having a good time. The DJ experiment was filmed in a Miami nightclub over two separate nights. The first night, the DJ was rather bland and clubgoers were sitting around, checking their smartphones and buying 1078 drinks. Night two, the DJ was a big hit and everyone was dancing and having a great time, resulting in 632 drinks sold. Check out the second DJ, Van Buuren, and his stellar light show that coincides with his track “Save My Night.” Watch it here. Publicis Worldwide Milan created the campaign. Last night a DJ saved my life, indeed.