iCrossing was awarded digital work for Charles Schwab, an investment services firm, following a review. The agency will support Schwab on digital strategy to extend its recently launched Own Your
Tomorrow initiative and lead paid search (SEM) efforts across a number of lines of its business. iCrossing is also tasked with helping Schwab better understand its audiences, and how consumers want to
engage with the brand across digital spaces. Work will be led out of iCrossing’s San Francisco office. "Charles Schwab is a leader in their industry and we are thrilled to help propel the
brand's vision through innovative digital marketing," said Brian Powley, global president of iCrossing. Charles Schwab spent $64.2 million on Internet measured media between January and September of
2013, according to Kantar Media.