Marketers that are building links today may want to consider it as part of a direct traffic acquisition strategy, rather than to boost rankings. Duane Forrester explains that once upon a time, link
building counted, providing a way for search marketers to gain rank in search engine queries. This is no longer the case. Forrester lists the types of links to use, when to use them, and those that
have become a waste of time, energy and resources as technology and search algorithms change.
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