Evian launched a social media
campaign leading up to Valentine's Day called "I Love You Like." The campaign is running on Facebook, Twitter, Instagram and Pinterest, promoting the brand's "Live young" theme. Users are
encouraged to express their love for someone on social media by avoiding typical cliches and instead finishing the sentence "I love you like" while including the hashtag #Iloveyoulike. Would my
response of "I love you like my belly loves bacon" fall under the non-cliched answer? Evian creatively responds to tweets to its US and UK handles -- @evianwater and @evian_uk -- with replies like: "I
love you like Batman loves Robin." The brand posted some great Instagram content as well. "I love you like 80s loved a power ballad" is written on a record while "I love you like keys love hiding" is
found on a key chain. The best responses will win Evian prizes. Heart-shaped Evian bottles, perhaps?
We Are Social created the campaign.
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