Around the Net
First Toyota Scion, Now Ford Deepens Search Marketing Investments
- Automotive News, Tuesday, February 11, 2014 12:36 PM
Ford Motor is steering more dealer advertising dollars toward digital media and into search engine marketing. The automaker in January began offering to reimburse its 3,200 dealers for part of their cost to advertise on Google and other search engines, reports Automotive News. A source said Ford's reimbursement will average $500 per dealership.
