Larry Kim serves up some tips on how to increase AdWords click-through rates in a detailed post that covers everything from defining a good click-through rate to what makes the top 1% of paid-search
ads tick, and how to optimize mobile ads. Here's one tip on defining a good CTR: Kim tells us that much depends on the industry, competition and goals -- but marketers that are satisfied with 2-5%
CTRs will underachieve the potential of the campaign.
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