• by Val Brickates Kennedy , February 14, 2014

Most online Valentine's Day shoppers are sweet on rock music, hiking and Apple gadgets, according to research by Boston-based ad tech firm Digilant.

Digilant said an analysis of V-Day shoppers' online behavior showed they are 92% more likely to listen to rock than other music genres.

Other Match.com-worthy tidbits: V-Day shoppers also favor Apple products, hiking and romantic movies.

Not surprisingly, shoppers are 1,072 times more likely to be in a relationship and 463 times more likely to be engaged.

More interesting: Shoppers are 375% more likely to know someone serving in the armed forces. They're also 117 times more likely to travel for business, 100 times more likely to be "trendy homemakers," and twice as likely to possess an advanced degree.