Following a 3-month review, Deschutes Brewery named TDA_Boulder as its advertising agency of record. The agency will handle advertising, brand identity, including new packaging. First work, for Deschutes' flagship Black Butte Porter, will launch later this year. "TDA came in and challenged the conventions of beer marketing, and more specifically, how craft brands are being marketed," said Jeff Billingsley, marketing director at Deschutes Brewery. "Their pragmatic approach, combined with great creative talent, is precisely what we need for the next phase of our evolution." Deschutes Brewery is the nation's twelfth largest brewer, and fifth largest craft brewer, producing 285,000 barrels annually.