How many times have you heard in the past year that the details are in the data? While it takes the correct data, the numbers can give marketers a clear path to determine how consumers find their
company's Web site, what led them to make a purchase, and more. Lisa Raehsler gives us three examples of how combining Google AdWords and Analytics can help improve the performance of paid-search
campaigns. She guides us through paid-search reporting, multichannel funnel reporting, and matched search queries.
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