• by Amy Corr  @MediaPostOTL, March 3, 2014

Organic Gemini, a Brooklyn-based manufacturer of healthy foods and beverages named New York-based JWALK as its agency of record, without a review. The company is launching a new beverage that will be sold in Whole Foods stores beginning this spring. Organic Gemini's horchata drinks are based on the horchata de chufa, a popular drink in Spain that features the Tiger Nut, which is actually a root, not a nut. JWALK will develop a marketing plan for the launch, brand strategy, naming and packaging design for both Tiger Nut Horchata drinks and raw Tiger Nuts. There was no prior agency on the account.