• by Amy Corr , March 7, 2014

Reebok has replaced its recognizable vector logo with a delta symbol, to represent the brand's focus on fitness, regardless of what sport a person plays. The new logo will start appearing this month on Reebok training, running, outdoor, yoga, dance and aerobics apparel and shoes. A 2:30 video narrated by a Reebok executive explains the decision to change its brand positioning after 30 years and why the delta symbol was chosen. Rather than focus on outfitting athletes with gear to help their game, the brand is targeting the everyday person and weekend warrior to encourage them to do something challenging like participating in the Spartan Race or CrossFit events that Reebok now sponsors. The three sides of Reebok's delta logo represent the changes in a person physically, mentally and socially. See it here.