Facebook, Google Help Rocket Mobile Advertising
- by Gavin O'Malley @mp_gavin, March 19, 2014
Once feared to be Facebook’s Achilles’ heel, mobile advertising is now thriving thanks to the stewardship of the social giant. Along with Google, Facebook helped drive mobile ad spending
up 105% to $17.96 billion in 2013 -- up from $8.76 billion in 2012, according to new global estimates from eMarketer. …
I think a tip of the hat is also in order for mobile ad networks. Basically, I think one of the reasons mobile advertising is growing like this is because mobile users are being exposed to better ads. There has been a dramatic evolution in mobile ad quality (in terms of the relevance, timing, positioning, etc) just in the last year or two. And it's done wonders for this industry, as Google and Facebook are realizing. A good article from Airpush points out that something like 70% of users surveyed considered mobile ads on smartphones as a personal invitation instead of an intrusion. That's because ads are getting smarter, more relevant, and more creative than a big old banner that sticks out like a sore thumb ... http://www.airpush.com/how-consumers-are-driving-a-new-acceptance-of-mobile-advertising/