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Digital Gurus Really Do Hide Behind Their Awesomeness

  • The Drum, Friday, March 21, 2014 10:41 AM
It isn't just you -- it really isn't. Digital gurus really are out there '"bullshitting" colleagues and clients into thinking Web and mobile marketing is some new creation only they can understand. So says Adam Kean, executive creative director at Crispin Porter + Bogusky London. 

He tells The Drum: “If there’s one thing that the internet and digital has done it’s created a lot of bullshitters bullshitting about it. It’s not as complicated as they are making out. It’s still the same old stuff at its essence. It should be exciting and create ambition rather than create a mechanic’s way of talking about it, when they bullshit you because they think you don’t know what they’re talking about."

So just in case you were wondering if it is just you who is puzzled by what the brightest digital sparks claim in agency meetings and client pitches, take solace -- it's not just you.

Read the whole story at The Drum »

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