NEW! Mini Abe Lincoln Wants To 'Whoa' Visitors To Illinois

The latest TV spot for the Illinois Office of Tourism features the state's unofficial spokesman -- a miniature Abraham Lincoln -- being rendered speechless when visiting various sights and attractions throughout Illinois. When visiting waterfalls, museums or the Lincoln presidential library, the only thing MiniAbe is capable of saying is: "whoa." The only thing missing from the spot is a cameo appearance from Joey Lawrence circa his days on "Blossom." The "Be More Whoa-ed" campaign launched this week in 16 U.S. markets, with the U.K., Germany, Canada and national cable media buys scheduled for later this spring and summer. Visitors to the Enjoy Illinois website can learn more about MiniAbe's adventures and plan a trip to experience it for themselves. See the ad here, created by JWT Chicago.



1 comment about "NEW! Mini Abe Lincoln Wants To 'Whoa' Visitors To Illinois ".
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  1. Terri Tallman from Personal, April 9, 2014 at 5:27 p.m.

    This ad is creepy and annoying. I have to turn the volume down or change the channel whenever it comes on which is too often. It's too bad their web site doesn't give you any options for comments other than calling their general line. I know I'm not alone in my feelings. It certainly doesn't compel me to visit Illinois and I can't handle watching it to see what it's about. One "whoa" too many.

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