• by Amy Corr  @MediaPostOTL, March 26, 2014

Panasonic UK launched a digital campaign that's helpful for consumers looking to purchase a quality camera but unsure what to buy. The company hopes to sway consumers to purchase mirrorless cameras, like its Lumix G, (a DSLM) over louder and clunkier DSLR models, with a series of videos and a custom website. Each video begins with a Google search meant to show the disadvantages of DSLRs.  In "Why are DSLR lenses so big," a bodybuilder uses a camera with large lenses, matching his physique. He's approached by a regular Joe with a smaller camera that's able to take quality photos without the bulk. See it here. An owl answers whether DSLR cameras are loud in the next video, seen here. My favorite video features two men dueling it out with two different cameras. The first to snap a picture of their opponent wins... and lives! Watch it here. We Are Social created the campaign.