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PubMatic's Goel: Programmatic Opportunities Will Only Grow
- Re/code, Friday, March 28, 2014 12:15 PM
Re/code has published an article written by Rajeev Goel, co-founder and CEO of PubMatic, who argues that even though programmatic advertising has already seen quite the boom in the past year, it's not done growing.
“With more and more traditional media making the leap to digital, the opportunities for programmatic will only continue to grow,” Goel reasons.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.