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Twitter 'Social Soundtrack' Is Ideal Partner For Advertisers

Twitter is the perfect partner for broadcasters, viewers and advertisers, claimed its Chief Media Scientist, Deb Roy, in a speech at the MIPTV conference in Cannes yesterday. Roy described the channel as the "social soundtrack" of television shows. His presentation focussed on how Twitter is working with Nielsen, GfK and Kantar to make the connection between entertainment and tweets and has bought second-screen specialists, including London's SecondSync, to provide insight for advertisers.

Read the whole story at The Guardian »

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