NatWest Gaming App, Pigby's Fair, Teaches Kids The Value Of Saving Money

natwestgamingRandom App of the week: UK bank, NatWest, launched an iPhone and iPad app for children to help them learn about saving money. Pigby's Fair teaches kids about the benefits of saving money in a game where the player takes the role of a boy or girl pig that's running a stall in a fairground. Pigby begins by selling ice cream at the fair and then faces opportunities to spend or save money. Every five minutes, the player is taken to the Pigby Bank to deposit some of their money. They are also able to set their own savings target for new or upgraded stalls. When goals are achieved, new items and levels are unlocked. Pigby's friends work other stalls so players can see how much their friends have saved — and what they're saving for as a motivational tool. The app, created by Aardman Animations, is available for free in the App Store.

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