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Adland Is Missing Vital Digital And Mobile Skills

  • Campaign, Friday, April 11, 2014 8:43 AM
British advertising and marketing professionals are low in confidence when it comes to essential digital and mobile skills, a survey by The Knowledge Engineers has discovered. Questioning nearly 1,300 British marketers (from a total of 8000) led to a finding that only a little over a third feel "completely confident" delivering digital marketing. With mobile, just 21% felt confident, compared to a global average of 26%. However, social and search fared better with confidence ratings of 40% and 37%, respectively.The global average for search was just 25%.

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