Dallas-based Dave & Buster's restaurants named Rockfish its digital agency of record. The agency will also handle and digital CRM work for the company. Rockfish is tasked with overhauling Dave & Buster's digital strategy, with a large focused on CRM (including its loyalty program), mobile, web and social media elements. Dave & Buster's owns and operates close to 70 locations in 26 states and Canada. The company spent $19.6 million in measured media in 2013, according to Kantar Media.