• by Amy Corr , April 23, 2014

CP+B LA was awarded creative chores for video game franchise, NBA 2K, following a pitch process. The agency will launch an integrated marketing campaign beginning in September that includes TV, digital, social media elements to promote the next iteration of the franchise, NBA 2K15. “NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn't be more excited to help them along the journey.” “Partnering with the creative minds at CP+B demonstrates our commitment to continue growing our franchise through the delivery of world-class creative,” added Alfie Brody, vice president, global sports marketing, 2K.