Golf is hard for newbies like me, yet
somehow still enjoyable. That's the tone the
PGA of America used in its TV campaign promoting a Web site,
www.GetGolfReady.com, where
golfers in training can find local facilities that offer five lessons starting at $99. In the first ad, friends and family members are enjoying a day on the golf course, despite bad putting, swinging
and multiple visits to the sand trap. The golf games might be bad, but everyone is still having a "perfect day."
See it here. The next ad
features golf balls that traveled off the green and into tall grass, a large tree and the dreaded sand trap. No one really cares though, because the company is great and they're on a golf course,
enjoying some time off.
Watch it here.
Ammirati created the campaign.
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