Any Day Playing Golf Is A Good Day, Says The PGA

pgaGolf is hard for newbies like me, yet somehow still enjoyable. That's the tone the PGA of America used in its TV campaign promoting a Web site,, where golfers in training can find local facilities that offer five lessons starting at $99. In the first ad, friends and family members are enjoying a day on the golf course, despite bad putting, swinging and multiple visits to the sand trap. The golf games might be bad, but everyone is still having a "perfect day." See it here. The next ad features golf balls that traveled off the green and into tall grass, a large tree and the dreaded sand trap. No one really cares though, because the company is great and they're on a golf course, enjoying some time off. Watch it here. Ammirati created the campaign.
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