Around the Net

A Step-By-Step Look At The Viewability Problem

The viewability problem is aided by the fact that every entity involved--publishers, ad platforms and ad agencies--benefits from not doing much about it. Only the advertiser gets hurt. And part of the problem is that video advertising arrives on a Website so many different ways, it's hard to always pinpoint whodunnit.

Read the whole story at The New York Times »

Next story loading loading..