• Twitter, Monday, May 5, 2014 12:31 PM

Twitter has released a study in partnership with The Advertising Research Foundation, Fox and DB5 called "Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers" designed to discover how exposure to a brand mention in a Tweet affects the actions of consumers online and offline. The survey combines responses with behavioral data. The companies said they "intercepted" a sample of people who logged into Twitter during prime-time TV hours. The sample suggests how earned media has complemented owned and paid messages.

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