• by Amy Corr  @MediaPostOTL, May 13, 2014

TBWA\Manchester launched its first work for Thorpe Park that aims to rebrand the theme park as a family-friendly destination. Did I mention that it also resides on its own island? I'm intrigued. In the first TV ad, "An Island Like No Other," viewers first see the theme park from an aerial view, then swoop down to see happy visitors, with stomachs of steel, riding roller coasters and other high-flying, topsy-turvy rides. The theme park also boasts decent snacks and has its own language: that universal screaming sound anyone riding a roller coaster makes. An added highlight to Thorpe Park is the soon-to-launch Angry Birds Land, which I would visit in a heartbeat. See the ad here.