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Ryanair To Spend 250% More On Advertising And Marketing Charm Offensive
- Marketing Week, Tuesday, May 20, 2014 9:41 AM
Following its first fall in profits for five years Ryanair has announced it will be increasing its marketing spend by 250 per cent to 35m Euros this year. Last month it ran its first television adverts in the UK and will be launching further tv and press campaigns in the UK and selected markets in Europe. Budget will also be allocated to improving digital marketing and CRM, Ryanair Chief Executive Michael O'Leary has revealed.
