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TfL Predicts A Sponsorship Boost For Cycle Scheme

Transport for London (TfL) is expecting the next sponsor of its cycle hire scheme to pay more than the GBP5m a year paid by Barclays. The banks originally sponsored the scheme in 2010 for five years before extending it for another two years in 2011. TfL has said it is now confident in securing a more valuable deal because the number of bikes under the scheme has doubled in recent years and the project has proven to be a huge success.

Read the whole story at The Drum »

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