Grey Is Not An Ad Agency

Grey is not an ad agency. Say what? Yes, it's true. At least according to Papa John's VP of Global Digital Marketing Jim Ensign. If you weren't at OMMA Mobile during Internet Week, you might not have heard Ensign say: "We just hired a new agency. And we don't call them an ad agency -- they're a content agency." The pizza chain recently chose Grey as its agency and Ensign says: "We refer to them as a content agency, and that was the important part of the review." So if you want an ad agency, don't call Grey. But if you want awesome "content," then by all means give Grey a call.

And speaking of pizza, Papa Gino's has decided they, too, need a new agency. But they're perfectly fine calling it an ad agency. The chain has selected Boston-based Full Contact Advertising. Of the win, Full Contact Partner and Co-Creative Director Marty Donohue said: “Papa Gino’s and D’Angelo are institutions around this region that are loved by generations of people. We can’t wait to reignite those passions with their current customers and introduce both brands to new fans along the way.” Full Contact did those hilarious Cumberland Farms ads a while back that feature David Hasselhoff. Previously, the Papa Gino's account was handled by Allen & Gerritsen, which is also perfectly content with being called an ad agency.

It's like it's all food and beverage all the time here today at Mediapsssst. Moving on from pizza, Dickey's Barbecue Restaurants announced Christie Finley has become the brand's new Chief Brand Officer. Of the hire, President and CEO Roland Dickey Jr. said: “Christie brings incredible vision, drive and creativity to our growing brand. At a time when our company is experiencing tremendous development, Christie will be spearheading our Marketing efforts to drive all aspects of the Dickey's Barbecue brand forward.” Finley, who has been in the position since February, was previously head of brand management over at CapitalOne and before that, advertising account supervisor at The Point Group. She also had stints at Bozell Kamstra and GMO/Hill Holliday.

Former GSD&M Creative Director Steve Miller has landed over at WPP's AdPeople Worldwide as North American Executive Creative Director. Following ten years at GSD&M where he worked on BMW, AT&T and Southwest Airlines, Miller ran his own Austin-based agency, Super Deluxe and, in January 2013, joined HCB Health as its Executive Creative Director. For his part, Miller is looking forward to getting back into the agency business, saying: “I’m looking forward to getting back to the type of dynamic agency environment I enjoy, serving multiple industries and a variety of clients.”



1 comment about "Grey Is Not An Ad Agency".
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  1. Jonathan Hutter from EMHS (Eastern Maine Healthcare Systems), June 5, 2014 at 8:48 a.m.

    We're not a content agency. We're an aggressive agency. Where will it end?

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