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Center Parcs Uses Oculus Rift To Launch New Holiday Village

  • The Drum, Monday, June 9, 2014 10:55 AM

Commuters at Waterloo station will be invited to don an Oculus Rift headset to take to the zip wire and the high ropes course at Center Parcs' new village at Woburn Forest in Bedfordshire. The campaign will be running throughout this week and will also include an opportunity to try out archery on real bows that fire virtual arrows. The holiday brand will be displaying consumer-generated tweets and photos from the takeover campaign.

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