BIZ DEV: Javelin Marketing Group And Touchpoint Integrated Communications Win DRTV Work For The Humane Society

Javelin Marketing Group and Touchpoint Integrated Communications were awarded direct response television (DRTV) creative, media planning and buying, and call center management duties for The Humane Society of the United States. Work will focus on developing new DRTV spots to raise funds to help end animal cruelty. "After conducting an extensive agency review, we felt Javelin and Touchpoint were the best qualified to help improve our results while building and reinforcing our brand," said Jaclyn Albanese, director of integrated marketing for The Humane Society of the United States. New work launches this month and tells the story of real donors and how donating to The Humane Society of the United States makes a real difference in the lives of animals. The Humane Society spent $5 million on overall measured media in 2013, down from $5.7 million spent in 2012, according to Kantar Media.

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