Yahoo CEO Marissa Mayer spoke at Cannes last night to tell delegates about the future of the company, and how the industry revolves around mobile and native. "We have only begun to seek the tip
of the iceberg -- mobile offers terrific opportunities to anticipate users' daily habits," she said before turning to native. Yahoo users exposed to native brand content are 3.6 times more likely to
conduct a "brand search," and six times more likely to conduct a "related search," she claimed.
- The Drum, Wednesday, June 18, 2014 10:54 AM
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