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Facebook Woos Marketers With Performance Goals

Marketers need to quantify ad spend, and Facebook has finally caught on. The company's most recent ad initiatives are aimed at marketers with performance goals, while putting less emphasis on ads aimed at driving social interaction and engagement -- a concept that has brought many brand advertisers onto the platform. It seems to work, according to eMarketer. Here's why.

Read the whole story at eMarketer »

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