BIZ DEV: Findr Interactive Wins Digital Work For Christofle

Findr Interactive was tapped to handle digital media and advertising communications for the North American division of Parisian silversmith brand, Christofle. The digital agency is charged with increasing Christofle's online presence and advancing digital brand identity through website enhancement as well as digital and mobile campaigns. First work for the agency is building Christofle's consumer-facing registry website for brides-to-be. "Our goal for Christofle is to create a compelling digital presence to match their sterling reputation amongst luxury consumers and incomparable position as the foremost leader in the art of silver," stated Luba Tolkachyov, co-founder of Findr Interactive. Christofle spent $1.2 million on measured media in 2013, up from $158,000 spent in 2012, according to Kantar Media.
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