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Programmatic And Real-Time Central Takeaways From Cannes

Several key themes came to the fore at Cannes last week. Real-time was labelled a 'no brainer' with the proviso brands must get to know their customers on social first. This requires marketers to be far more agile. Confusion around what programmatic actually is and issues over its performance would appear to have largely been overcome. Plus television advertising is far from dead at the same time as brands have to move on from a transaction to giving consumers a sense of belonging.

Read the whole story at Marketing Week »

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