Boulder-based Newton Running Co. has renamed TDA_Boulder as its advertising agency of record, responsible for brand identity, digital and traditional advertising, and sponsorship/event marketing.
First work, targeting "more-than-occasional" runners, breaks in July. Moxie Sozo, Boulder, previously handled the account. TDAhad been agency of record for Newton from their inception in 2007 until
2009, during which time they were responsible for naming the company, and for strategy and traditional and digital advertising. "Our revamped product line is developing some marketplace momentum. TDA
is the perfect agency to help us layer on a compelling brand message and awesome creative," said Craig Heisner, president of Newton Running. Newton Running spent $918,000 on measured media in 2013,
down from $1.5 million spent in 2012, according to Kantar Media. Additional TDA_Boulder clients include FirstBank, Noodles & Company, General Mills, Deschutes Brewery, French's (condiments) and